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Smaller Engine, But Costs A Lot More

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I’m currently in the school study as I write this because I find it peculiar that the black Cadillac ATS that I passed en route to the double glass doors has only a 2.0 liter engine, yet costs $38,000 (source: https://www.cadillac.com/current-offers?ppc=GOOGLE_700000001298731_71700000037680915_58700004170073146_p34452611021&gclid=CjwKCAjw8O7bBRB0EiwAfbrTh2APdKyvDPWbT110q_Wp72ecdFkuDuGNZrM7AcmP6wv5kV-qGAT5gxoCc6AQAvD_BwE&gclsrc=aw.ds#?ppc=GOOGLE_700000001298731_71700000037680915_58700004170073146_p34452611021&gclid=CjwKCAjw8O7bBRB0EiwAfbrTh2APdKyvDPWbT110q_Wp72ecdFkuDuGNZrM7AcmP6wv5kV-qGAT5gxoCc6AQAvD_BwE&gclsrc=aw.ds&filterby=all&postalcode=85001&)

2018 Cadillac ATS

Yet, my 2015 Dodge Dart, with a 2.4 liter engine?

2015 Dodge Dart

My Dodge would kick that Cadillac’s ass at Bandimere Speedway in Morrison, CO.  http://www.bandimere.com/

Don’t tell me I come across as Al Bundy.  I played in a heavy metal band in high school.  I wasn’t on the football team at Sylmar High School in Los Angeles, California-although the head coach said that I had the speed to be a tight end and offered me to try out.

I didn’t want to cut my hair, which is was what high school football players were expected to do in the late 1980s.

It’s all in the name, kids.  You’re paying over $17,000 more for a luxury car with a smaller engine because of the name.  That’s okay, because it’s the same thing when you get the same car from a different line of the same family.  Plymouths cost more than Dodges back in the 1930s because Plymouths were luxurious, whereas Dodge was your standard car for the working man.

Al Bundy comes to mind.

I know this because I had an uncle who collected both brands, as well as Chrysler, Roosevelt, DeSoto, and Hupmobile.

I shit you not!  The man had a 1922 Hup with wooden hubcaps!

It’s all in the name.

If you go see Kiss, you know that the Bob Uecker seats are going to pinch your wallet.  If you are going to see the Rolling Stones, you know that you will have no wallet by the end of the night.  Why?  Because you pay for quality and longevity.

I know that I drive a Dodge with a bigger engine than of the Cadillac’s.  Both cars are equally matched in quality, but it’s the name that takes you to another universe.

 

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